The rise in popularity of the YETI brand can be easily attributed to the increase in people going outdoors following the pandemic. Outdoor brands and those that tap into that lifestyle have seen a huge surge in prominence in the last couple of years, and leading the way with their practical products are Texas-based YETI.
Last year saw the UK record all-time high temperatures and most reputable studies clearly show this trend for warmer weather will increase. Since 1990 the average annual UK temperature has crept up by one degree. It's fair to say things are heating up. Indoors, air conditioning sales in Europe are increasing year on year, but outdoors is where the heat can hit at its hottest.
YETI was founded by Roy and Ryan Seiders in 2006. The brothers grew up in Driftwood, Texas, and spent a large portion of their childhood outdoors. Their father had form for innovation and problem-solving when it came to the outdoors and this was inevitably passed to the brothers. Having dabbled in fishing equipment and boats with some success, YETI was formed. A continual frustration of theirs was the lack of reliable and good quality coolers so like any good gear fanatic, they sought to solve the problem.
YETI is the market leader when it comes to coolers, and for good reason. While there are other brands that claim superior products, they don't possess the provenance of YETI as the originator. Most also can't claim to have such a comprehensive range of products for multiple uses. When buying YETI products, you're investing in something that not only works as well as is possible, but you're buying into a brand that has its feet permanently planted in the outdoors. There's a trust YETI have built up that other brands can't claim ownership of. And while practicality is key to everything YETI does, it can't be denied that their brand has become something of a status symbol, especially in its native USA.
If you're still finding your feet outdoors and inevitably wind up requiring something to keep your catch or your cans cold, Browse our full range of Yeti Coolers.