Blog

Purple Mountain Observatory SS25 - Innovation Meets Outdoor Performance

For Spring/Summer 2025, the brand has delivered a collection inspired by functional utility, minimalist design, and advanced material technology, ensuring durability and comfort in any environment.

How to Care for Your GORE-TEX Shoes with Attirecare

At Parasol Store, we recommend using Attirecare products - an eco-conscious brand that blends performance with sustainability - to clean, protect, and deodorise your footwear.

Elliker – Function Meets Style

Elliker is a brand that champions functional design and sustainable craftsmanship. Built for modern explorers, Elliker blends performance materials with everyday style, creating pieces that adapt to both urban and outdoor environments.

The Wallabee: Celebrating 200 Years of Clarks Originals

A true footwear icon, the Clarks Originals Wallabee has transcended generations and cultures since its debut in 1968. Originally inspired by a German moccasin, its crepe sole, premium suede, and effortless design made it a global favorite.

New Patagonia Arrivals at Parasol Store: Gear Up for Adventure
A fresh Patagonia delivery has just landed at Parasol Store, bringing with it a selection of expertly crafted, sustainable outdoor gear. Whether you’re an explorer at heart or simply appreciate high-quality, eco-conscious apparel, this latest drop has something for everyone....
The Ultimate Day Out in Altrincham
Altrincham is a charming town with a unique blend of old-world charm and modern attractions, making it the perfect destination for a day out. Whether you’re a local or visiting for the first time, we’ve curated the ultimate itinerary to...
Embark on an Unforgettable Journey: The Fjällräven Classic UK
The Fjällräven Classic UK is more than just a trek—it’s an immersive journey that connects adventurers with the beauty of nature, the thrill of physical challenge, and the responsibility of environmental stewardship.
The Timeless Appeal of Portuguese Flannel
When you wear a Portuguese Flannel shirt, you're not just wearing a garment - you're wearing a piece of history. Each shirt is a labor of love, meticulously crafted to embody the timeless beauty and enduring quality that define the brand.
Trailblazing In Adidas Terrex: Explore The Peaks In Style
Whether you're conquering rugged peaks, meandering along tranquil riverbanks, or scaling dramatic cliffs, Adidas Terrex footwear ensures you do so with confidence, comfort, and undeniable style. Shop the latest styles today and embark on your next adventure in peak performance and fashion-forward flair.
Hoka Trainers: Step Into Elevated Comfort
In the ever-evolving world of fashion and footwear, there are few brands that manage to strike the perfect balance between style and functionality. Hoka, the renowned athletic shoe brand, has long been celebrated for its innovative designs that prioritize both performance and aesthetic appeal.
Embrace the Arctic Chill with a Fjällräven Jacket
As the mercury dips and winter winds howl, it's time to elevate your winter wardrobe with the epitome of Nordic style and functionality – the Fjällräven Polar Expedition Parka.
Make the Switch to Chilly's Water Bottles for Eco-Friendly Hydration
Are you looking for a way to stay hydrated while also being kind to the planet? Look no further than Chilly's Water Bottles! These nifty little companions are not only trendy and practical but also an eco-friendly choice that will make you feel good about doing your part for the environment.
Unveiling Veja Trainers - The Revolutionary Sustainable Sneaker Brand
Are you ready to step into summer in style? Look no further than Veja, an innovative sustainable sneaker brand which blends fashion, comfort, and ethical production into their stunning footwear designs and commitment to social and environmental responsibility - they're...
Exuding Cool Comfort with Rototo Socks This Summer
Summer days call for lighter clothing, vivid hues and airy outfits; yet we often overlook our feet while planning our wardrobes. Rototo socks from Japan aim to change all that - offering cool comfort from sweaty to cool one foot...
Stay Lightweight This Summer with the Best Paramo Women's Jackets
The warm season has arrived, bringing with it soaring temperatures (we can all hope) Nevertheless, there are always moments when you require a little extra warmth. That's where your dependable jacket steps in. If you're searching for a jacket that's light, airy, and ideal for summer escapades, we strongly endorse Paramo Women's Jackets.
YETI Coolers: The Epitome of Adventure-Ready Chill
These coolers redefine the art of keeping things chilled, elevating your outdoor experiences to legendary status. Crafted with precision and designed for the bold, they effortlessly blend rugged durability with a touch of urban cool. They are the gear of choice for those who refuse to settle for anything less than extraordinary.
Why is Helinox the go to camping furniture?
Camping is a great way to experience nature first-hand and disconnect from the hustle and bustle of the city. However, roughing it isn't quite as appealing. This is where Helinox comes in. Helinox is one of the leading brands when...
YETI Coolers - You Get What You Pay For
The rise in popularity of the YETI brand can be easily attributed to the increase in people going outdoors following the pandemic. Outdoor brands and those that tap into that lifestyle have seen a huge surge in prominence in the...
The Trip of a Lifetime: A Taste of the Fjallraven Polar.
Our own Buyer, Tom Jacques-Milner has just returned from a once-in-a-lifetime trip, which brought together 20 people from across the globe for a 300km dog sledding expedition across the arctic tundra.
Bellroy Leather Goods: Attention To Detail
Bellroy's mission is to help people carry their essentials in a more organised, comfortable, and sustainable way.
Klättermusen: Punching Above Its Weight
Outdoor brands like Klättermusen are clearly enjoying a moment in time when fashion and the great outdoors are aligned.