Purple Mountain Observatory (PMO) continues to push the boundaries of outdoor apparel, blending technical innovation with contemporary aesthetics. For Spring/Summer 2025, the brand has delivered a collection inspired by functional utility, minimalist design, and advanced material technology, ensuring durability and comfort in any environment.
The Story Behind Purple Mountain Observatory
Rooted in outdoor exploration and technical craftsmanship, Purple Mountain Observatory takes its name from the famous Chinese observatory known for its groundbreaking research. The brand applies the same forward-thinking approach to its designs, creating clothing that supports movement, adventure, and everyday wear. With a focus on progressive silhouettes, performance fabrics, and sustainable innovation, PMO has cemented itself as a go-to brand for those who appreciate both function and style.
Material Innovation in SS25
This season, PMO has prioritized breathability, lightweight construction, and water-resistant technology. Key materials featured in this season’s collection include:
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Recycled Ripstop Nylon - Durable yet lightweight, this fabric is designed to withstand outdoor elements while maintaining a sleek, urban-ready aesthetic.
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Organic Cotton Twill - A staple for PMO, offering softness, durability, and a lower environmental impact compared to conventional cotton.
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Tech-Infused Mesh Panels - Found in jackets and utility vests, these breathable inserts enhance airflow, making them perfect for warmer climates.
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PFC-Free Water-Repellent Coatings - Ensuring weather resistance without harmful chemicals, keeping wearers dry while reducing environmental impact.
Standout Pieces in SS25
PMO’s latest lineup includes versatile outerwear, functional trousers, and technical tops, all designed for adaptability. Highlights from the collection include:
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Lightweight Utility Jackets - Featuring multiple pockets, ergonomic cuts, and breathable fabrics for effortless layering.
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Cargo-Inspired Trousers - Designed with adjustable waists, articulated knees, and reinforced panels for maximum durability.
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Performance Hoodies & Tees - Infused with moisture-wicking technology to keep you cool and comfortable during outdoor pursuits.
With a balance of rugged functionality and refined design, the Purple Mountain Observatory SS25 collection is built for modern explorers. Whether you’re hitting the trails or navigating the city, these pieces offer uncompromising performance and effortless style.
Purple Mountain Observatory Spring/Summer 2025 will be available at Parasol Store soon! Shop last season whilst stock lasts.
